If you aren’t used to researching content ideas, it can be a time- consuming process. But as I explained in this blog post, you need to resist the temptation to resort to something quick and easy like a news review [...]
Before you create a piece of content, you have to ask yourself what form it should take. After all, there are loads to choose from. One of the best ways to answer this question is to think about where your [...]
Before you create a piece of content, it’s absolutely vital you know who you’re writing for. If you do, you’re more likely to produce content that catches their attention- an increasingly difficult proposition when you’re vying with social media and [...]
What are you trying to achieve with this content? Like any form of marketing, a goal establishes a foundation for the whole campaign. In the case of content marketing, it helps you choose the appropriate type of content and measure [...]