KEITH MCGUINNESS

If you’re looking to harness the power of content marketing to generate leads, increase brand awareness or establish thought leadership, then I have a solution for you.

I’m an investment writer with experience writing about various asset classes, macro analysis, pensions, personal finance and more. I’m comfortable writing content targeting both professional and retail investors that must be approved by compliance, tax and legal.

I also write for Fintech clients including banking startups, investing platforms and trading tools.

HOW I WORK:

1) Together we complete project brief either by email or on the phone
2) I arrange a product demo if possible, or I can set up a dummy account to explore your product
3) I research 3-4 ideas and put together brief outlines, a keyword list and a content schedule
4) I submit outlines, keywords and publishing schedule for feedback
5) Once approved, I create the content (a 500-word blog post typically takes 3-5 days)
6) I submit the content for approval and make any amends you request
7) I audit the content (keep track of its performance i.e. visitors, page views, time on site, signups, links)

WHY AM I DIFFERENT?

I’m an investor as well as a freelance writer. I’m building my investment portfolio based on Benjamin Graham’s value investing approach. This means that I have direct experience in a lot of the topics that I write about. As Nassim Nicholas Taleb might say, I’ve got skin in the game.

HOW CAN I HELP YOU?

Content is a key component of any digital marketing strategy. Many of the world’s biggest brands are now publishers as much as retailers or service providers.

I can save you time and effort by coming up with a wide range of compelling content which will help you reach your marketing goals including:

  • Blog posts

  • Whitepapers

  • E-Books

  • Newsletters

  • Case Studies

  • Content Strategy

Content marketing isn’t a standalone solution, it should be part of an integrated marketing plan.

I work with partners in the following areas:

  • Social Media

  • Search Engine Optimisation (SEO)

  • Pay Per Click (PPC)

  • Market Research

  • Email Marketing